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Leveraging AI to Measure Your Company Culture

In today's dynamic business landscape, organizational culture plays a pivotal role in shaping the success and sustainability of companies. To effectively understand and optimize culture, leveraging artificial intelligence (AI) has emerged as a powerful tool. AI allows exceptionally personalized and targeted data collection and, more importantly, action steps to turn the data into results. It is a truly adaptive experience that can enact great positive cultural change on a personal, team, and company level. AI’s learning technology also improves actions and insights over time. 

Everyone seems to be talking about how valuable and crucial utilizing AI is for business growth. The fastest-growing companies are finding the best ways to leverage AI to serve their people. You don’t have to take our word for it. Here are just a few articles you might want to check out: 


In this article, we want to delve deeper into the benefits of leveraging this technology for your business from Instill’s unique perspective. We posed a question to our Neuroscientists and Organizational Psychologists: 

“What are distinct Culture KPIs (Key Performance Indicators) that measure specifics of team and culture performance that can be applied to any and all environments?”

They came back with the following KPIs, which we at Instill call Culture Vital Signs: 

  • Psychological Safety
  • Resilience
  • Inclusion
  • Innovation
  • Productivity 
  • Trust
  • Burnout
  • Engagement 

These vital signs are essential to human team performance, and each speaks to a critical element every company needs to understand and optimize. Businesses can gain actionable insights that drive their growth and prosperity by focusing on these seven Culture Vital Signs. AI has become an excellent way to measure growth in these areas quickly, personally, and efficiently. 


Measuring organizational culture with AI offers distinct advantages over traditional methods. Traditional surveys and evaluations make it too easy for people to “game the system” intentionally or unintentionally. Our people might suffer from survey fatigue or self-inflation bias—simply clicking through answers to get to end the survey or inflating their experience or performance. AI can evaluate a much larger data pool without overloading your people’s time and can be applied to the many environments they are already working. It produces live, real-time data and can give real-time suggestions to improve how you’re working with your team.

AI provides objective data, eliminating biases and subjectivity prevalent in subjective assessments. This objectivity allows businesses to understand their culture accurately, enabling them to make informed decisions. Additionally, AI facilitates scalability and efficiency in the measurement process. With AI-powered tools, leaders can quickly evaluate their culture across different departments, teams, or geographical locations in ways traditional approaches never could. 


Nowadays, leaders have an array of powerful AI tools to dig deep into their culture and gain meaningful insights. With the right AI system, you have at your disposal an expert analyst, detective, anthropologist, and forecaster on your team. Let’s look at some of the key ways this could work in your company:

  • Natural Language Processing (NLP) It's like having a superpowered analyst that can analyze written communication, such as emails, chat logs, surveys, and social media posts. With NLP, we can understand the sentiment, tone, and language used, giving us valuable clues about collaboration, positivity, inclusivity, and engagement levels within a company culture.
  • Social Network Analysis (SNA) is like having a virtual detective that uncovers communication patterns and relationships within our organization. By crunching the data, SNA reveals influential individuals, information flow, and collaboration networks. It helps us understand the social dynamics and communication structures that shape our culture.
  • Let's not forget about Video Analysis—the cultural anthropologist of the AI system. We can analyze images and videos from platforms like Zoom, giving insights into employee interactions, office vibes, and employee well-being. We can use emotion recognition algorithms to assess facial expressions and sentiments, helping us gauge employee satisfaction, engagement, and overall morale.
  • AI can even lend an ear to our conversations. Speech and Voice Analysis algorithms allow us to analyze recorded conversations, meetings, and phone calls. They pick up on speech patterns, tones, and sentiments, giving us a glimpse into communication styles, leadership qualities, and employee engagement levels. It can tell us if a workplace culture fosters inclusivity, effective leadership, and healthy communication.
  • We also have AI-powered Sentiment Analysis to make sense of employee feedback. Whether from surveys, performance reviews, or other sources, AI can process this feedback and identify common themes, concerns, and satisfaction levels. It can uncover valuable insights about our leadership, teamwork, work-life balance, and other cultural aspects.
  • Lastly, Machine Learning Models are like our trusted cultural trend forecasters. By training them on historical data related to employee behavior, performance, and engagement, AI can identify patterns that correlate with positive or negative cultural traits. We can use this information to create a thriving culture proactively. For example, models can be trained to identify factors that lead to high turnover rates or low employee satisfaction, allowing organizations to take proactive measures.

So, with these AI-powered tools and techniques at our fingertips, we can gain a comprehensive understanding of our culture, make data-driven decisions, and drive positive change throughout our organization, allowing you to leverage your number one asset so that your business can thrive. 


Let’s Review. We asked the experts what key indicators every business needs to focus on. They returned with seven: Psychological Safety, Resilience, Inclusion, Innovation, Trust, Burnout, and Engagement. So we set out to create the world’s first AI-driven Culture Operating System™ to help companies measure, build, and advance their culture along these vital signs. 

These culture KPIs (Key Performance Indicators) are crucial metrics for businesses to focus on because they directly impact any organization's overall health and success. Here's why our Culture Vital Signs speak directly to your business thriving:

Trust: Trust is the foundation of strong relationships and effective collaboration within an organization. When trust is present, employees feel comfortable taking risks, sharing ideas, and working together towards common goals. Trust fosters a positive work environment, increases employee engagement, and improves communication and decision-making processes.

Inclusion: Building an inclusive culture ensures employees from diverse backgrounds feel valued, respected, and included. Inclusive organizations leverage individuals’ unique perspectives and talents, leading to greater creativity, innovation, and problem-solving. Inclusive cultures also promote equal opportunities for growth and advancement, enhancing employee satisfaction and retention.

Innovation: In today's rapidly changing business landscape, fostering innovation is crucial for staying competitive. A culture encouraging and rewarding innovation empowers employees to think creatively, take calculated risks, and contribute to continuous improvement. Organizations prioritizing innovation attract top talent, drive product/service development, and adapt to market dynamics more effectively.

Resilience: Resilience refers to an organization's ability to navigate challenges, adapt to change, and recover from setbacks. A resilient culture promotes agility, flexibility, and a growth mindset among employees. It enables teams to handle disruptions, embraces change, and learn from failures, leading to higher productivity, adaptability, and long-term success.

Psychological Safety: Psychological safety is the belief that individuals can express their ideas, opinions, and concerns without fear of negative consequences. When employees feel psychologically safe, they are more likely to speak up, share diverse perspectives, and engage in constructive dialogue. Psychological safety fosters collaboration, feedback, and a learning culture, which boosts innovation, problem-solving, and employee well-being.



We understand what it’s like to care for the well-being of your people while also seeking more productivity and growth. With so many options for assessing and growing culture on the market, it’s hard to know who to trust. At Instill, we started by gathering a team of experts, entrepreneurs, psychologists, and AI technicians so that we could create the world’s first Culture Operating System™ that delivers what you need to lead your organization to more excellent health. We’d love to set up a demo today to show you how we can strengthen your greatest asset, your culture. 


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